The executive guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth - Allen, Judy, 1952- (Mississauga, Ont. : J. Wiley & Sons Canada, 2007)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Business entertaining -- Planning; Public relations; Electronic books