The networked nonprofit connecting with social media to drive change /
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have...
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| Format: | Electronic |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
c2010.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=178978 |
Table of Contents:
- Introducing networked nonprofits
- Nonprofit challenges and trends
- Understanding social networks
- Creating a social culture
- Listening, engaging, and building relationships
- Building trust through transparency
- Making nonprofit organizations simpler
- Working with crowds
- Learning loops
- From friending to funding
- Governing through networks.