TY  - GEN
T1  - The innovator's field guide : market tested methods and frameworks to help you meet your innovation challenges
A1  - Skarzynski, Peter.
A2  - Crosswhite, David, 1961-
A2  - Morgan, Adrian.
LA  - English
PP  - San Francisco, California
PB  - Jossey-Bass
YR  - 2014
UL  - https://colectivo.uloyola.es/Record/ELB179004
OP  - 290
NO  - Includes index.
CN  - HD45 .S485 2014
SN  - 9781118644577
KW  - Technological innovations : Management.
KW  - Creative ability in business.
KW  - New products.
KW  - Electronic books.
ER  -