TY  - GEN
T1  - Three threats to brand relevance strategies that work
T2  - Jossey-Bass short format series
A1  - Aaker, David.
LA  - English
PP  - San Francisco
PB  - Jossey-Bass
YR  - 2013
ED  - 1st ed.
UL  - https://colectivo.uloyola.es/Record/ELB179280
OP  - 43
CN  - HD69.B7 A25 2013
SN  - 9781118658031 (electronic bk.)
KW  - Brand name products.
KW  - Branding (Marketing)
KW  - Technological innovations.
KW  - Electronic books.
ER  -