Three threats to brand relevance strategies that work - Aaker, David (San Francisco : Jossey-Bass, 2013)
Includes bibliographical references.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Brand name products; Branding (Marketing); Technological innovations; Electronic books