TY  - GEN
T1  - Marketing and finance : creating shareholder value
A1  - McDonald, Malcolm,
A2  - Smith, Brian D. 1961-
A2  - Ward, Keith, 1949-
LA  - English
PP  - Chichester, England
PB  - Wiley
YR  - 2013
UL  - https://colectivo.uloyola.es/Record/ELB179281
OP  - 464
CN  - HG4028.V3 .M336 2013
SN  - 9781118748893
SN  - 9781118748763
SN  - 9781118748664
KW  - Corporations : Valuation.
KW  - Corporations : Investor relations.
KW  - Stocks : Marketing.
KW  - Stocks : Prices.
KW  - Economic value added.
KW  - Risk assessment.
KW  - Electronic books.
ER  -