Marketing and finance : creating shareholder value - McDonald, Malcolm; Smith, Brian D. (Brian David), 1961-; Ward, Keith, 1949- (Chichester, England : Wiley, 2013)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Corporations -- Valuation; Corporations -- Investor relations; Stocks -- Marketing; Stocks -- Prices; Economic value added; Risk assessment; Electronic books