TY  - GEN
T1  - The handbook of online and social media research tools and techniques for market researchers
A1  - Poynter, Ray.
LA  - English
PP  - New York
PB  - Wiley
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/ELB179546
OP  - 441
CN  - HF5415.2 .P66 2010
SN  - 9780470972335 (electronic bk.)
KW  - Marketing research.
KW  - Social media.
KW  - Internet searching.
KW  - Electronic books.
ER  -