TY  - GEN
T1  - Branded! how retailers engage consumers with social media and mobility
T2  - Wiley and SAS business series.
A1  - Brennan, Bernie.
A2  - Schafer, Lori.
LA  - English
PP  - Hoboken, NJ
PB  - Wiley
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/ELB179547
OP  - 264
CN  - HF5415.1265 .B744 2010
KW  - Internet marketing.
KW  - Social media : Economic aspects.
KW  - Branding (Marketing)
KW  - Online social networks.
KW  - Telemarketing.
KW  - Electronic books.
ER  -