Branded! how retailers engage consumers with social media and mobility - Brennan, Bernie; Schafer, Lori. (Hoboken, NJ : Wiley, 2010)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Internet marketing; Social media -- Economic aspects; Branding (Marketing); Online social networks; Telemarketing; Electronic books