Gillin, P., & Schwartzman, E. (2011). Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships. Hoboken, N.J.: Wiley.
Chicago Style CitationGillin, Paul., and Eric Schwartzman. Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. Hoboken, N.J.: Wiley, 2011.
MLA CitationGillin, Paul., and Eric Schwartzman. Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. Hoboken, N.J.: Wiley, 2011.
Warning: These citations may not always be 100% accurate.