TY - GEN T1 - Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships A1 - Gillin, Paul. A2 - Schwartzman, Eric. LA - English PP - Hoboken, N.J. PB - Wiley YR - 2011 UL - https://colectivo.uloyola.es/Record/ELB179548 OP - 250 CN - HF5415.1265 .G554 2011 KW - Internet marketing. KW - Marketing : Social aspects. KW - Social media. KW - Electronic books. ER -