TY  - GEN
T1  - Mission-based marketing positioning your not-for-profit in an increasingly competitive world
A1  - Brinckerhoff, Peter C., 1952-
LA  - English
PP  - Hoboken, NJ
PB  - John Wiley & Sons
YR  - 2010
ED  - 3rd ed.
UL  - https://colectivo.uloyola.es/Record/ELB179559
OP  - 242
CN  - HF5415 .B667 2010
KW  - Nonprofit organizations : Marketing.
KW  - Marketing.
KW  - Electronic books.
ER  -