TY - GEN T1 - Donor-centered planned gift marketing T2 - Nonprofit essentials (John Wiley & Sons) T2 - AFP fund development series. A1 - Rosen, Michael J. LA - English PP - Hoboken, N.J. PB - Wiley YR - 2011 UL - https://colectivo.uloyola.es/Record/ELB179561 OP - 347 NO - Includes index. CN - HV41.9.U5 R67 2011 SN - 9780470915325 (electronic bk.) SN - 9780470915332 (electronic bk.) SN - 9780470915318 (electronic bk.) KW - Deferred giving : United States. KW - Deferred giving. KW - Fund raising. KW - Electronic books. ER -