TY  - GEN
T1  - Marketing político
A1  - Lerma Kirchner, Alejandro E.
A2  - Bárcena Juárez, Sergio,
A2  - Vite López, Romeo,
LA  - Spanish
PP  - México, D.F.
PB  - Cengage Learning
YR  - 2011
UL  - https://colectivo.uloyola.es/Record/ELB40013
CN  - JF2112.C3 L6161 2011
SN  - 9786075191379 (e book)
KW  - Campaign management.
KW  - Marketing.
KW  - Communication in politics.
KW  - Elecciones.
KW  - Libros electronicos.
ER  -