TY - GEN T1 - Marketinaren oinarriak A1 - Kotler, Philip. A2 - Armstrong, Gary, LA - Basque PP - Bilbao PB - Universidad de Deusto YR - 2014 UL - https://colectivo.uloyola.es/Record/ELB42782 OP - 873 CN - HF5415 .K874 2014 SN - 9788415772064 (e-book) KW - Marketing. KW - Mercadeo. KW - Libros electrónicos. ER -