APA Citation

Lamb, C. W., Hair, J. F., McDaniel, C., Meza Staines, G., & Mauri Hernández, M. E. (2011). Marketing (11a. edición.). México: Cengage Learning.

Chicago Style Citation

Lamb, Charles W., Joseph F. Hair, Carl McDaniel, Guadalupe Meza Staines, and Martha Elsa Mauri Hernández. Marketing. 11a. edición. México: Cengage Learning, 2011.

MLA Citation

Lamb, Charles W., et al. Marketing. 11a. edición. México: Cengage Learning, 2011.

Warning: These citations may not always be 100% accurate.