TY  - GEN
T1  - Marketing
A1  - Lamb, Charles W.
A2  - Hair, Joseph F,
A2  - McDaniel, Carl,
A2  - Meza Staines, Guadalupe,
A2  - Mauri Hernández, Martha Elsa,
LA  - Spanish
PP  - México
PB  - Cengage Learning
YR  - 2011
ED  - 11a. edición.
UL  - https://colectivo.uloyola.es/Record/ELB93270
OP  - 778
CN  - HF5415.13 L2182 2011
SN  - 9786074817553 (e book)
KW  - Marketing : Management.
KW  - Marketing.
KW  - Gestión.
KW  - Libros electronicos.
ER  -