Cover Image

QR Code

Precios y costos en el marketing relacional : cómo fijar precios con el concepto de valor (value-based pricing) /

Bibliographic Details
Main Author:	López Arrázola, Santiago.
Format:	eBook
Language:	Spanish
Published:	Bogotá : Ediciones de la U, 2014.
Series:	Marketing.
Subjects:	Marketing > Management. Pricing. Marketing. Precio. Libros electronicos.
Online Access:	Click to View

Similar Items

Diseño de una mezcla de márketing caso de estudio /
by: Sosa Flores, Miguel.
Published: (2007)

Gestión de costos y precios /
by: López Alcántara, Martha Beatriz.
Published: (2018)

Las estrategias en la fijación de precios : modelos y conceptos /
by: Castillo Soto, Manuel,
Published: (2021)

Temas y tendencias de investigación en precios
Published: (2012)

Estabilización de precios y expectativas de devaluación tasas de interés estocásticas /
by: Rivas Aceves, Salvador.
Published: (2008)

Knowledge-based marketing : the 21st century competitive edge /
by: Chaston, Ian.
Published: (2004)

La ordenación administrativa de los precios privados /
by: Tornos Más, Joaquín.
Published: (1978)

Sobre los conceptos clásicos precio de mercado y precio natural /
by: Leriche G., Cristian E..
Published: (2000)

Handbook of marketing /
Published: (2002)

Estrategia de marketing /
by: Ferrell, O. C.
Published: (2012)

Fundamentos de marketing estratégico /
by: Marín Sánchez, Carmelo E.,
Published: (2007)

Marketing /
by: Lamb, Charles W.
Published: (2011)

Plan de marketing : diseño, implementación y control: con enfoque en gerencia de marketing /
by: Hoyos Ballesteros, Ricardo,
Published: (2021)

Logística y marketing geográfico : Geomarketing, para tomar decisiones visualmente /
by: Amago, Fernando S.,
Published: (2000)

Cómo fijar el precio óptimo : una guía práctica /
by: Cros, Víctor
Published: (1996)

Marketing de relaciones : aproximación a las relaciones virtuales /
by: Sarmiento Guede, José Ramón.
Published: (2015)

Principios y estrategias de marketing /
Published: (2018)

Principios y estrategias de marketing /
Published: (2018)

New marketing strategies : evolving flexible processes to fit market circumstances /
by: Chaston, Ian.
Published: (1999)

Marketing your business : a guide to developing a strategic marketing plan /
by: Nykiel, Ronald A.
Published: (2011)

Marketing management in Asia /
Published: (2013)

El precio : variable estratégica del marketing /
by: Velasco, Emilio de
Published: (1993)

LEAN aplicado ao marketing e ao consumo LEAN : marketing and consumption /
by: Romana, Fernando.
Published: (2018)

Marketing interno para innovar en servicios /
by: Sánchez Hernández, María Isabel,
Published: (2008)

Instrumentos de marketing decisiones sobre producto, precio, distribución, comunicación y marketing directo /
by: Baena Graciá, Verónica.
Published: (2010)

Marketing database analytics : transforming data for competitive advantage /
by: Banasiewicz, Andrew D.
Published: (2013)

Demarketing /
Published: (2014)

ANÁLISIS FODA O DAFO : el mejor y más completo estudio con 9 ejemplos prácticos /
by: Sánchez Huerta, David,
Published: (2020)

Marketing para emprendedores
by: Schnarch Kirberg, Alejandro.
Published: (2010)

B2B relationship marketing management in trade fair activity /
by: Siemieniako, Dariusz,
Published: (2016)

Innovar o morir : cómo obtener resultados excepcionales con poca inversión /
by: Morales Nieto, Enrique.
Published: (2015)

Mission-based marketing positioning your not-for-profit in an increasingly competitive world /
by: Brinckerhoff, Peter C., 1952-
Published: (2010)

Teoría de las relaciones internacionales de precios
by: Ruiz T., Samuel S.
Published: (2009)

Marketing /
by: Blythe, Jim.
Published: (2006)

Dirección, gestión de marketing y ventas : orientado a Pymes y comercios minoristas /
by: Stern, Jorge Enrique.
Published: (2012)

Marketing digital : herramientas, técnicas y estrategias /
by: Shum Xie, Yi Min,
Published: (2020)

El nuevo concepto de marketing en la empresa /
by: Hernández Espallardo, Miguel,
Published: (2001)

La <<exacción transitoria reguladora del precio>> de productos determinados en la jurisprudencia del Tribunal Supremo /
by: Pemán Gavín, Juan.
Published: (1981)

Dirección comercial los instrumentos del Marketing /
by: Parreño Selva, Josefa.
Published: (2009)

Marketing theory : foundations, controversy, strategy, resource-advantage theory /
by: Hunt, Shelby D.,
Published: (2015)