Condicionamiento clásico de tres tipos de humor en publicidad

Bibliographic Details
Main Author: Cifuentes, Carolina M.
Other Authors: Sánchez, Juanita., e-libro, Corp.
Format: Analítica
Language:Spanish
Published: Bogotá (Colombia) : Pontificia Universidad Javeriana, 2006.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=95779
Description
Published:Vol. 5, No. 1(2006)-
Physical Description:101-126 p.
Publication Frequency:Cuatrimestral,
ISSN:1657-9267