APA Citation

Lamb, C. W. J., Hair, J. F., & McDaniel, C. (1992). Principles of marketing. Cincinnati: South-Western.

Chicago Style Citation

Lamb, Charles W. Jr, Joseph F. Hair, and Carl McDaniel. Principles of Marketing. Cincinnati: South-Western, 1992.

MLA Citation

Lamb, Charles W. Jr, Joseph F. Hair, and Carl McDaniel. Principles of Marketing. Cincinnati: South-Western, 1992.

Warning: These citations may not always be 100% accurate.