Cita APA

Lamb, C. W. J., Hair, J. F., & McDaniel, C. (1992). Principles of marketing. Cincinnati: South-Western.

Citación estilo Chicago

Lamb, Charles W. Jr, Joseph F. Hair, and Carl McDaniel. Principles of Marketing. Cincinnati: South-Western, 1992.

Cita MLA

Lamb, Charles W. Jr, Joseph F. Hair, and Carl McDaniel. Principles of Marketing. Cincinnati: South-Western, 1992.