TY  - BOOK
T1  - Principles of marketing
A1  - Lamb, Charles W. Jr
A2  - Hair, Joseph F.
A2  - McDaniel, Carl
LA  - English
PP  - Cincinnati
PB  - South-Western
YR  - 1992
UL  - https://colectivo.uloyola.es/Record/L10740
SN  - 0538813687
KW  - Marketing
ER  -