TY  - BOOK
T1  - Maximarketing
T2  - Serie McGraw-Hill de management
A1  - Rapp, Stan
A2  - Collins, Thomas L
LA  - Spanish
PP  - Madrid
PB  - McGraw-Hill
YR  - 1990
ED  - Ed. rev.
UL  - https://colectivo.uloyola.es/Record/L10957
OP  - 306
SN  - 8476155654
KW  - Estrategia de marketing
KW  - Marketing
ER  -