APA Citation

Cannon, T. (1992). Basic marketing: Principles and practice (3rd. ed.). London: Cassell.

Chicago Style Citation

Cannon, Tom. Basic Marketing: Principles and Practice. 3rd. ed. London: Cassell, 1992.

MLA Citation

Cannon, Tom. Basic Marketing: Principles and Practice. 3rd. ed. London: Cassell, 1992.

Warning: These citations may not always be 100% accurate.