TY  - BOOK
T1  - Basic marketing : principles and practice
A1  - Cannon, Tom
LA  - English
PP  - London
PB  - Cassell
YR  - 1992
ED  - 3rd. ed
UL  - https://colectivo.uloyola.es/Record/L11868
OP  - 463
SN  - 0304316733
KW  - Marketing
KW  - Marketing de servicios
ER  -