APA Citation

Kotler, P. 1., & Armstrong, G. (1991). Fundamentos de mercadotecnia (2a ed.). México [etc.]: Prentice-Hall-Hispanoamericana.

Chicago Style Citation

Kotler, Philip 1931-, and Gary Armstrong. Fundamentos De Mercadotecnia. 2a ed. México [etc.]: Prentice-Hall-Hispanoamericana, 1991.

MLA Citation

Kotler, Philip 1931-, and Gary Armstrong. Fundamentos De Mercadotecnia. 2a ed. México [etc.]: Prentice-Hall-Hispanoamericana, 1991.

Warning: These citations may not always be 100% accurate.