Cita APA

Kotler, P. 1. (1991). Marketing management: Analysis, planning, implementation, and control (7th. ed.). New Jersey: Prentice Hall.

Citación estilo Chicago

Kotler, Philip 1931-. Marketing Management: Analysis, Planning, Implementation, and Control. 7th. ed. New Jersey: Prentice Hall, 1991.

Cita MLA

Kotler, Philip 1931-. Marketing Management: Analysis, Planning, Implementation, and Control. 7th. ed. New Jersey: Prentice Hall, 1991.