TY  - BOOK
T1  - Marketing management : analysis, planning, implementation, and control
T2  - The Prentice-hall series in marketing
A1  - Kotler, Philip 1931-
LA  - English
PP  - New Jersey
PB  - Prentice Hall
YR  - 1991
ED  - 7th. ed
UL  - https://colectivo.uloyola.es/Record/L1222
OP  - 756
SN  - 0135634792
KW  - Estrategia de marketing
KW  - Marketing
ER  -