TY  - BOOK
T1  - Product standarzitation and competitive strategy
T2  - Advanced series in management
A2  - Gabel, H. Landis
A2  - INSEAD
A2  - Product Standardization as a Tool of Competitive Strategy [symposium]
LA  - English
PP  - Amsterdam etc.
PB  - North-Holland
YR  - 1987
UL  - https://colectivo.uloyola.es/Record/L13354
OP  - 316
SN  - 0444702326
KW  - Competitividad
KW  - Planificación estratégica
KW  - Productos comerciales : Normas
ER  -