TY  - BOOK
T1  - Sales management : decisions, strategies, and cases
A1  - Still, Richard R
A2  - Govoni, Norman A.P
A2  - Cundiff, Edward W
LA  - English
PP  - New Jersey
PB  - Prentice Hall
YR  - 1988
ED  - 5th ed
UL  - https://colectivo.uloyola.es/Record/L1344
OP  - 608
SN  - 0137865678
KW  - Ventas : Gestión
KW  - Marketing
KW  - Ventas
ER  -