Cespedes, F. V. (1991). Organizing and implementing the marketing effort: Text and cases. Reading, [etc.]: Addison-Wesley.
Chicago Style CitationCespedes, Frank V. Organizing and Implementing the Marketing Effort: Text and Cases. Reading, [etc.]: Addison-Wesley, 1991.
MLA CitationCespedes, Frank V. Organizing and Implementing the Marketing Effort: Text and Cases. Reading, [etc.]: Addison-Wesley, 1991.
Warning: These citations may not always be 100% accurate.