Cita APA

Cespedes, F. V. (1991). Organizing and implementing the marketing effort: Text and cases. Reading, [etc.]: Addison-Wesley.

Citación estilo Chicago

Cespedes, Frank V. Organizing and Implementing the Marketing Effort: Text and Cases. Reading, [etc.]: Addison-Wesley, 1991.

Cita MLA

Cespedes, Frank V. Organizing and Implementing the Marketing Effort: Text and Cases. Reading, [etc.]: Addison-Wesley, 1991.

Precaución: Estas citas no son 100% exactas.