TY  - BOOK
T1  - Organizing and implementing the marketing effort : text and cases
A1  - Cespedes, Frank V
LA  - English
PP  - Reading, etc.
PB  - Addison-Wesley
YR  - 1991
UL  - https://colectivo.uloyola.es/Record/L1361
OP  - 818
SN  - 0201510448
KW  - Marketing
KW  - Ventas
ER  -