TY  - BOOK
T1  - The manager's guide to competitive marketing strategies
A1  - Paley, Norton
LA  - English
PP  - New York
PB  - Amacom
YR  - 1990
UL  - https://colectivo.uloyola.es/Record/L1381
OP  - 390
SN  - 0814477488
KW  - Marketing
KW  - Estrategia de marketing
ER  -