TY - BOOK T1 - Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism A1 - Cramer, Theresa LA - Spanish PP - Medford, New Jersey PB - Information Today, Inc. YR - 2016 UL - https://colectivo.uloyola.es/Record/L184086 OP - 172 SN - 9781937290061 KW - Marketing digital ER -