APA Citation

Bryant, A., & Mawer, C. (2016). The TV brand builders: How to win audiences and influence viewers. London: Kogan Page.

Chicago Style Citation

Bryant, Andy, and Charlie Mawer. The TV Brand Builders: How to Win Audiences and Influence Viewers. London: Kogan Page, 2016.

MLA Citation

Bryant, Andy, and Charlie Mawer. The TV Brand Builders: How to Win Audiences and Influence Viewers. London: Kogan Page, 2016.

Warning: These citations may not always be 100% accurate.