TY  - BOOK
T1  - Brand seduction : how neuroscience can help marketers build memorable brands
A1  - Weber, Daryl
LA  - English
PP  - Wayne, NJ
PB  - Career Press
YR  - 2016
UL  - https://colectivo.uloyola.es/Record/L184089
OP  - 287
SN  - 9781632650139
KW  - Consumidores : Comportamiento
KW  - Marketing : Aspectos psicológicos
ER  -