APA Citation

Kinnear, T. C., & Taylor, J. R. (1979). Marketing research: An applied approach (3rd ed.). New York [etc.]: McGraw-Hill.

Chicago Style Citation

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. 3rd ed. New York [etc.]: McGraw-Hill, 1979.

MLA Citation

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. 3rd ed. New York [etc.]: McGraw-Hill, 1979.

Warning: These citations may not always be 100% accurate.