Cita APA

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. New York [etc.]: Wiley.

Citación estilo Chicago

Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. New York [etc.]: Wiley, 2010.

Cita MLA

Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. New York [etc.]: Wiley, 2010.