APA Citation

Papadakos, T., & Osterwalder, A. (2014). Value proposition design: How to create products and services customers want : get started with. Hoboken, New Jersey: John Wiley & Sons.

Chicago Style Citation

Papadakos, Trish, and Alexander Osterwalder. Value Proposition Design: How to Create Products and Services Customers Want : Get Started With. Hoboken, New Jersey: John Wiley & Sons, 2014.

MLA Citation

Papadakos, Trish, and Alexander Osterwalder. Value Proposition Design: How to Create Products and Services Customers Want : Get Started With. Hoboken, New Jersey: John Wiley & Sons, 2014.

Warning: These citations may not always be 100% accurate.