TY  - BOOK
T1  - Value proposition design : how to create products and services customers want : get started with
T2  - Strategyzer (Wiley)
A2  - Papadakos, Trish
A2  - Osterwalder, Alexander
LA  - English
PP  - Hoboken, New Jersey
PB  - John Wiley & Sons
YR  - 2014
UL  - https://colectivo.uloyola.es/Record/L185718
OP  - 290
SN  - 9781118968055
SN  - 9781118968079
KW  - Servicio al cliente
KW  - Planificación estratégica
KW  - Marketing de servicios
ER  -