TY  - BOOK
T1  - Marketing plans : how to prepare them, how to use them
A1  - McDonald, Malcolm H.B
A2  - Wilson, Hugh, 1962-
LA  - English
PP  - Chichester etc.
PB  - John Wiley & Sons
YR  - 2011
ED  - seventh edition
UL  - https://colectivo.uloyola.es/Record/L185877
OP  - 573
SN  - 9780470669976
KW  - Marketing
ER  -