Cita APA

Wilson, R. M. S., & Gilligan, C. (2005). Strategic marketing management: Planning, implementation and control (3rd ed.). Oxford [etc.]: Elsevier.

Citación estilo Chicago

Wilson, R. M. S., and Colin Gilligan. Strategic Marketing Management: Planning, Implementation and Control. 3rd ed. Oxford [etc.]: Elsevier, 2005.

Cita MLA

Wilson, R. M. S., and Colin Gilligan. Strategic Marketing Management: Planning, Implementation and Control. 3rd ed. Oxford [etc.]: Elsevier, 2005.