TY  - BOOK
T1  - Strategic marketing management : planning, implementation and control
A1  - Wilson, R. M. S.
A2  - Gilligan, Colin
LA  - English
PP  - Oxford etc.
PB  - Elsevier
YR  - 2005
ED  - 3rd ed.
UL  - https://colectivo.uloyola.es/Record/L185879
OP  - 867
SN  - 9780750659383
KW  - Estrategia de marketing
KW  - Marketing
ER  -