TY  - BOOK
T1  - Data-driven marketing : the 15 metrics everyone in marketing should know
A1  - Jeffery, Mark, 1965-
LA  - English
PP  - New York etc.
PB  - Wiley
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/L185983
OP  - 298
SN  - 9780470504543
KW  - Marketing : Casos
KW  - Marketing : Modelos matemáticos
KW  - Marketing : Investigación
ER  -