TY  - BOOK
T1  - Corporate communication
A1  - Argenti, Paul A.
LA  - English
PP  - New York etc.
PB  - McGraw-Hill
YR  - 2016
ED  - 7th ed.
UL  - https://colectivo.uloyola.es/Record/L186171
AB  - A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.
OP  - 312
SN  - 9780073403274
KW  - Comunicación en la empresa
KW  - Imagen corporativa
KW  - Relaciones públicas
KW  - Comunicación en la gestión
ER  -