TY  - BOOK
T1  - Marketing : an introduction
A1  - Armstrong, Gary, 1960-
A2  - Kotler, Philip 1931-
A2  - Opresnik, Marc O.
LA  - English
PP  - Boston, etc.
PB  - Pearson
YR  - 2017
ED  - thirteenth edition, global edition
UL  - https://colectivo.uloyola.es/Record/L186221
OP  - 669
SN  - 9781292146508
SN  - 1292146508
KW  - Marketing
ER  -