TY  - BOOK
T1  - The big data-driven business : how to use big data to win customers, beat competitors, and boost porfits
A1  - Glass, Russell
A2  - Callahan, Sean
LA  - English
PP  - Hoboken, New Jersey
PB  - John Wiley & Sons
YR  - 2015
UL  - https://colectivo.uloyola.es/Record/L186611
OP  - 214
SN  - 9781118889800
KW  - Análisis de datos
KW  - Empresas : Creación
KW  - Marketing digital
KW  - Redes sociales virtuales
ER  -