Cita APA

Kinnear, T. C., & Taylor, J. R. (1996). Marketing research: An applied approach (5th ed.). New York [etc.]: McGraw-Hill.

Citación estilo Chicago

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. 5th ed. New York [etc.]: McGraw-Hill, 1996.

Cita MLA

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. 5th ed. New York [etc.]: McGraw-Hill, 1996.